It was built where George's Auto now stands, at Cape Coral and Coronado Parkways. The first building in Cape Coral was the Rosens' sales office. Celebrities were brought in to tout the benefits of "the Cape", as it is known locally. Cape Coral was promoted like no other Florida development. Canals were dug, streets paved, houses and businesses built. ![]() Instead of borrowing from banks and lenders, the developers factored the sales contracts to pay for building the infrastructure. The program was so successful that offices were opened in 24 states, and an arrangement was made with an airline to charter flights to fly buyers to the property. Ezio Valentini, an Italian real estate developer, joined GALC and became director of sales. Buyers would sign a contract and agree to come to the property within six months and cancel if not satisfied. The model, referred to as team-selling, allowed for a well-trained team to close deals in 90 minutes. People were invited to attend by offering a free dinner for two. Instead of listing the lots with real estate agents, GALC developed the land sales, dinner-party model, operating from banquet rooms in local hotels. Approval was secured from Lee County to master-plan the entire property into lots. GALC developed a marketing model that was a departure from traditional selling methods. The Gulf American Land Corporation (GALC) was formed to develop the area. The brothers, who were real estate developers, purchased a 103-square-mile (270 km 2) tract with a small group of partners for $678,000 and in 1958 began development of the city as a planned community. The city has over 400 mi (640 km) of navigable waterways, more than any other city on earth.Ĭape Coral’s history began in 1957 when two brothers from Baltimore, Maryland, Leonard and Jack Rosen, flew over the peninsula known as Redfish Point, across the Caloosahatchee River near present-day Fort Myers. ![]() It is the largest and principal city in the Cape Coral – Fort Myers, Florida Metropolitan Statistical Area. With an area of 120 square miles (310 km 2), Cape Coral is the largest city between Tampa and Miami in both population and area. ![]() Founded in 1957 and developed as a planned community, the city's population had grown to 194,016 as of the 2020 Census, a rise of 26% from the 2010 Census, making it the 130th most populous city in the United States. Cape Coral from the International Space Station, 2016Ĭape Coral is a city located in Lee County, Florida, United States, on the Gulf of Mexico.
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